Should Small Businesses Have a Digital Transformation Strategy?

Should Smaller Businesses Have a Digital Transformation Strategy?

For many businesses, implementing a digital transformation strategy has been extremely beneficial. Some rely on it entirely.

And as a small business owner, you'd love to jump into the action so you can succeed even more.

However, digital transformation isn't as simple as it sounds. And when you're on a smaller budget, you need to be wise in your investments.

But don't worry! Keep reading to learn more about digital transformation to help you determine whether it is best for your business.

What Is Digital Transformation?

Digital transformation is the way you use technology to grow your business. The kind of digital transformation best for you will vary based on your needs.

For example, if your small business already owns computers and Wifi, then your digital transformation might consist of a high-quality website to showcase your products and draw more people to your store.

If you sell small, lightweight products, then you could go for an online shopping platform to help you gain more customers and tap into the worldwide market.

Or, depending on the kinds of services you offer, you might wish to transfer your workplace entirely online and allow your employees to work remotely, eliminating the cost of utilities and rent.

How Can It Help My Business Grow?

The type of digital transformation needed can vary from business to business, whether large or small. However, when done well, the right digital transformation can come with awesome benefits.

For example, asking customers to post online reviews on a Google My Business page can display your business's credibility. This can help you in gaining more business, since 90% of potential customers check reviews online before visiting in person.

A blog can help make your business more findable on the search engine and the awesome advice you share can show them you are reliable and know what you're doing.

Online shopping platforms can help you reach customers from almost anywhere in the world, allowing you to expand your target market throughout the world.

Do I Need a Digital Transformation Strategy?

In a short answer, yes. Almost every business needs a digital transformation strategy, but that strategy will vary from company to company whether small or large.

If you're on a small budget and have products that are heavy and expensive to ship, a more local focus might be a more profitable digital transformation strategy. You can achieve that through blog posts, ads, and more online reviews from customers.

A small business with easily shippable products and more budget room might want to access the potential of a shipping platform or upgrade their website.

Ultimately, it simply depends on your business needs and goals. For some, a short term digital transformation will work well. For others, upgrading over time may be a more doable option.

Final Thoughts on Going Digital

Going digital doesn't have to be stressful, and when done well, it can come with many benefits for your business regardless of its size!

Not sure where to start?

Check out our services page to help build a digital transformation strategy you'll be happy with.